Developing International Information Databases: my article from 1990
With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized and analyzed...
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The Global Talent Crunch: A White Paper by Ruth Stanat
By Ruth Stanat, President of SIS International Research. Copyright (C) 2009. All Rights Reserved. Not for reproduction.One of the most daunting challenges in today’s global economy is the “Talent...
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Cities and Countries of the Future
I was walking to a business meeting in Manhattan when I noticed a street display that caught my attention. "Dessert Delivery - Say it with flour," the sign stated with many generous ratings from the...
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How stakeholders perceive benefits
By Ruth Stanat When dealing with perception, it is often helpful for clients of research firms to understand not only what the perceptions are, but what are they based on. Building on this idea, it...
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Social Media in Small Business
The prevalence of social media in everyday life presents a powerful marketing tool for any small business. It can offer business owners the unparalleled opportunity to interact with their customers....
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Mega Trends in Mobile
Predicting where the mobile industry will be in the next few years can be challenging given the speed of growth and innovation which can render many analysis obsolete in a few months. In 2007 it was...
View ArticleWhat Is Public Relations
Public Relations (PR) manages the flow of information between an organization and the general public. PR involves obtaining information about the general public, including its demographics, interest...
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Loyalty Marketing
Loyalty marketing can be important for any organization’s success. Many business researchers define this concept as such: “attract the right customers, get them to buy, convince them to buy often and...
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Direct Marketing
Direct marketing is form of advertising that involves direct communication between a business and its end-user customers. Direct marketing may use various techniques, such as phone calls, text...
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Mobile Marketing
Mobile marketing involves reaching customers when they are using the Internet away from thetraditional home or office desktop environment. The increased use of smartphones, iPads, Tablets, and similar...
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